The digital landscape is noisy.

Most “experts” give you generic advice. We give you the data.

At Unearth Trends, we believe that every marketing decision should be backed by benchmarks, not just “best practices.” We dig through the noise to find the numbers that actually matter for your growth.

Because, in data we trust.

Why Unearth Trends?

The modern web moves fast. Too fast for “gut feelings.” Whether you are scaling an e-commerce store or building a content brand, you need to know what is actually working across the industry right now.

We provide no-nonsense analysis of the trends shaping the digital world. Our goal is simple: To give you the benchmarks you need to measure what’s actually moving the needle for your business.

Who are we?

Hey, I’m Adam Connell, founder of Unearth Trends.

I’ve spent more than a decade building and ranking websites in search. During that time, I’ve managed a marketing agency, built a link building agency, and generated millions in revenue for my partners.

I’ve worked with a massive range of clients. My experience spans from small boutique brands to international software companies. That career taught me one vital lesson: you cannot scale on guesswork.

You need data. Hard data.

I started Unearth Trends to cut through the noise. I’m using my background in search and agency growth to provide the data-driven benchmarks I wish I had when I started. I’m here to help you stop guessing and start making smarter, data-backed decisions for your digital business.

And my work has been featured by some of the best:

What we cover

We focus on the four pillars of digital growth, providing deep dives into the stats and shifts that impact your bottom line:

• Organic & Search: Ranking online isn’t about guessing what the algorithms want. It’s about understanding the data behind how people search. We break down search engine behavior and organic visibility trends.
• Content & Media: Great strategy starts with knowing what resonates before you hit publish. We cover the numbers driving digital media, content performance metrics, and channel distribution benchmarks.
• Conversion & Messaging: Traffic is only half the battle. Turning visitors into action is where the real growth happens. We dive into conversion rate benchmarks, messaging trends, and consumer psychology.
• Web Tech & Commerce: Your tech stack directly impacts your bottom line. We explore usage stats and industry shifts across e-commerce platforms and web software so you can make smarter infrastructure decisions.

No fluff. Just data.

We don’t do filler content or clickbaity lists. Every article and stats post we publish is designed to be a practical tool for your digital strategy.

If you are ready to move past the guesswork and start building a business backed by data, you are in the right place.